Dino Miele

Niagara Falls has long captivated the imagination of travelers worldwide, drawing millions to witness its breathtaking power and beauty. In today’s digital age, social media has revolutionized how visitors experience and share their moments at this iconic destination . User-generated content (UGC) on platforms such as Instagram, TikTok, and Facebook now plays a crucial role in shaping perceptions, influencing travel decisions, and driving local economies. By examining how social media influences user-generated content (UGC) at Niagara Falls, we can gain a deeper understanding of the evolving relationship between travelers, technology, and tourism. At its core, user-generated content refers to any form of content created and shared by individuals rather than official tourism bodies or commercial entities. This includes photos, videos, reviews, blog posts, and social media stories that capture real experiences. At Niagara Falls, such content often portrays the dramatic cascades, colorful...

  Niagara Falls, one of North America's most visited natural landmarks, has always commanded attention through its raw power and beauty. But in today’s world, its image is being redefined—not by traditional media or travel agencies, but by everyday people armed with smartphones and social media accounts. This digital era has given rise to a new kind of storytelling, where user-generated content (UGC) on platforms like Instagram, TikTok, and YouTube is shaping how the world experiences Niagara Falls. Social media isn't just showcasing the falls—it’s becoming the lens through which they are interpreted, personalized, and even preserved. At its heart, this shift is about authenticity. What used to be a postcard image is now an evolving collage of individual moments. Travelers no longer rely solely on curated tourism ads or brochures to decide what to see and do. They scroll through hashtags, watch short videos, and click through carousels of real experiences from other visitors w...